Blog 01 Making People Feel Something


This video features a presentation by Tracy Ma, who has been exploring editorial design for many years. In my opinion, she can continually export different visual styles but always with a sense of fun and humour.

Very clever with content, she uses text typography as a visual language when the original material is too sparse or poor.

Behind Tracy’s crazy aesthetic, there is also a systematic way of working, the “triangle principle”, which clarifies the design process. The “triangle principle” feels new but effective and includes “Helping make sense of the world a bit better”, “Superficial embroidery’ and ‘making people feel something’.

Until I clicked on her project, I would never have guessed which would be more surprising, the words or the visuals. The design accurately conveys the event’s integrity and gives the reader a vibrant ‘treasure hunt’ reading experience that is worth studying and researching.


Avatar Robot Cafe



The special feature of the coffee shop featured in this video is that the robots that take the orders are actually remotely operated by real disabled people. This not only provides them with work, but to some extent also helps them to realise that they are valuable.

In reality, designers tend to work for business and look less at the disadvantaged. This designer is amazing and admirable. This project touched me a bit, I also have people with mobility problems at home, who never work and spend most of their time in bed, tending to flowers on the balcony when the sun is shining. We keep him at home like a secret and try to provide him with good living conditions.

Out of curiosity I searched Tripadvisor for this coffee shop and surprisingly it’s still open today! The latest review was last week. Something too good to be true often lasts only a short time after the media coverage and it is so heartening to not think that this coffee shop is still serving its purpose and that the disabled man behind the robot is still working.
